7 TIPS FOR FARMERS DEVELOPING CPG BRANDS

If you want to dig a bit deeper, here is an activity that may be helpful.

Brainstorm Your Brand Story (5 Minutes):

Write 3-5 words that describe your brand values.

Example: Sustainable, Bold, Premium, Healing.

Think about how your packaging can communicate these values.

Packaging Needs Assessment (10 Minutes):

Answer the following questions:

• What type of packaging does your product need? (e.g., jar, bag, box)

• Is it food-safe or eco-friendly?

• Does it need to withstand shipping or refrigeration?

• List at least 2 non-negotiable features your packaging must have.

Research Packaging Options (10 Minutes):

Use a search engine or recommended sources from the video (like Alibaba or trade show directories).

Find 2 potential packaging suppliers and compare their offerings based on:

• Price.

• Minimum order quantities.

• Sustainability.

Evaluate Functionality and Design (5 Minutes):

Sketch your ideal packaging design.

Include details like material, shape, and any branding elements (e.g., logo, colors, labels).

Plan Your Next Steps (5 Minutes):

Identify one conference, trade show, or funding opportunity to help you learn more.

Set a timeline for ordering samples or connecting with a supplier.